Thursday, October 17, 2019
None Essay Example | Topics and Well Written Essays - 250 words - 30
None - Essay Example Precisely, the Toyota Prius sold many vehicles to over eighty nations. The advertisements and word of mouth has influenced the demand for the Toyota Prius. The iPhone competes with the increasing alternatives, and the prices have dropped. The distribution of the iPhones has intensified, and the products are available in different parts of the globe. The adverts in maturity stage focus on promoting the product by influencing the consumers to increase the purchasing power (Cant et al 242). Fundamentally, the adverts aim at creating a competitive edge in the ever-competitive market through a differentiation strategy. The iPod advert is an excellent example of product in the decline stage of life cycle. With introduction of new products, iPod sales have decreased. Similarly, a notable decline of interest from the consumers and retailers is evident. Maximum competition has occurred leading to negative sales growth, as well as, lower profits. Cant et al argues that stagnation characterize the decline stage of product life cycle
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