Marketing & Sales for Dreamworld theme park Assignment

Marketing & Sales for Dreamworld theme park - concession ExampleThe Australia-based wildlife experience offers guests with an opportunity of cuddling the koalas, feeding kangaroos and drawing near to the crocodiles along with the Tiger Island beingness home to two cougars, eight Sumatran tigers and Bengal tigers charged with the duty to entertain guests alongside the trainers. Moreover, the company includes fun facilities like the Australia Animal Facility which takes place on a day-to-day routine therein (James induce University of North Queensland & National Centre for Studies in Travel & tourism, 1990). Furthermore, the company organizes for annual events like New categorys Eve amp for adults and the ultimate singles day often scheduled for February thirteenth every year.For a while, brand has proved to be a crucial tool in Dreamworld. For the prehistoric 5-8 years, the company has embraced strategies aimed at associating the company with brands with different appeals and ca pable of remaining relevant event in warmheartedness of varied demographic segments. To this end, the company has remained committed to improving its attractions and growing further whilst keeping up with the invoke of being a top-edge draws within the big Gold Coast.From 1981, the company has been able to develop individualized customer experiences by integrating products and customer initiatives in drift to benefit both local and international guests (Australian Tourism and Hospitality Research Conference& Australia, 1990). Besides, the company offers support to local cultures and communities by sponsoring and taking part in charity organizations. The two cases present opportunities that Dreamworld could use to channel promotional messages to its bespeak clients in order to increase its customer base along with the revenue stream (Parsons, 2002). Also, the Company has more opportunities to improve its target customers. More specifically, the company should diversify its custo mer base to encompass